OLIVARI OLIVE OIL: ONE YEAR OF LITTLE

When you obsess over every aspect of your craft "the little things are everything". This was the mission statement we developed for Olivari Olive Oil. To prove this point out we embarked upon a social media program that delivered small, useful, surprising, and hopefully entertaining content to Olivari consumers for an entire year. During that year we produced over 200 unique, wide-ranging pieces of bite-sized content for a relatively small and unknown client.

Below is a sampling of the films and static content we produced.

Creative direction, branding, writing, and photography.

THE DETAILERS

Several short documentary films celebrating those who obsess over every detail of their craft.

LITTLE HOLIDAYS

Brands have such a ubiquitous market presence around the bigger, well-known holidays, we decided to embrace some of the lesser-known observances. Here are a few...

LITTLE STATES

Olivari has it's way of celebrating the little states. A series of small state birds and flowers crafted from paper.

SMALL SONGS

We recruited the band The Bowerbirds to record a short piece every month from their tiny studio in North Carolina. 

MINIMOILISMS

We should probably show some olive oil. A series of small, simple, minimalist films featuring the product in action.

LITTLE MOMENTS

Just some brief slices of life to remind folks that the Little Things Are Everything.